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Make it real!

From your child's
drawing to a
real toy.

Their imagination comes to life.
We turn it into a toy like no other.

The video is on its way

We're putting together a one-minute video of the journey from drawing to toy. In the meantime, the “How it works” page explains it step by step.

A child draws a little blue dragon. Next to them, Cuppy points at the same dragon, now a toy.

Same character. Real, unique, theirs.

  • Designed for childrenShapes and materials chosen with care
  • High-quality materialsPicked for a result finished with care
  • Made just for themEvery piece is one of a kind, just like them
  • A one-of-a-kind experienceFrom imagination to reality

How it works

Four simple steps to something extraordinary.

  1. Draw

    Your child draws anything they like.

    Cuppy admiring a child's drawing.

  2. Create

    We carefully bring it into 3D.

    Cuppy at work while a dinosaur drawing takes shape.

  3. Discover

    It comes alive in 3D and augmented reality.

    The little blue dragon, with orange wings and big eyes, in 3D.

  4. Make it real!

    When you're ready, it becomes a real toy.

    A mother and her child hugging the little blue dragon, now a toy.
Cuppy holding a crayon portrait of Cuppy.
The drawing
Cuppy, full figure: blue crown hat, orange cape, light-blue gloves and boots.
The character

It's their drawing,
brought to life.

Every creation starts from the original drawing and keeps what makes it theirs: the choices, the quirks, the details they came up with.

  • Shapes The proportions they chose, even the wildest ones.
  • Colours Their palette, just as they imagined it.
  • Parts Wings, horns, tails: nothing gets lost along the way.
  • Details The little marks that make all the difference.
  • Identity They recognise it at first sight: that's the one.

Their character. Their style.

The same character, three ways to become a toy.

  • Green dinosaur with orange spikes in the Soft Rubber style.

    Soft Rubber

    A soft, rounded look in bold, solid colours.

  • Red dragon in the Vinyl style, in a collector's pose.

    Vinyl

    Crisp lines and a collector's look.

  • Small white and orange astronaut in the Mini Creature style.

    Mini Creature

    Small in size, big on personality.

Creations by our little artists

Characters born from a drawing, each with its own code.

  • Luna: a one-eyed purple monster with a big smile and little horns.

    MT-1024

    Luna

    Mini Creature

  • Turbo: a red fire truck with a ladder.

    MT-0987

    Turbo

    Soft Rubber

  • Rexy: a green dinosaur with orange spikes.

    MT-1156

    Rexy

    Soft Rubber

  • Drago Blu: a little blue dragon with orange wings, in a collector's pose.

    MT-0924

    Drago Blu

    Vinyl

  • Stella: a white unicorn with a rainbow mane and tail.

    MT-1103

    Stella

    Soft Rubber

Sample creations.

Hi, I'm Cuppy.

I'm with every drawing, all the way from paper to toy. I lend a hand, but the idea is always yours!

  • Cuppy admiring a drawing.

    Looks

    I'm looking at your drawing… wow, so many details!

  • Cuppy at work in the workshop.

    Works

    I'm working on it in my workshop! I'll let you know the moment it's ready.

  • Cuppy celebrating, arms raised, surrounded by little stars.

    Celebrates

    It's ready! Come and see!

From Cuppy's workshop

Characters, moments and scenes from Made Toys. Scroll along, or tap a picture to see it whole.

A mother and her child smiling as they hug the little blue dragon.

Peace of mind for parents, pure joy for kids.

Made Toys is built for families: simple to use and clear at every step.

  • Privacy from day oneYour child's name and details are never public. We only collect what we need.
  • A grown-up always decidesPurchases, sharing and publishing always need a parent's confirmation.
  • Not a social networkNo public profile for your child and no contact with strangers.
  • Materials and checksWe choose materials and finishes with care, and we check every creation before printing: thickness, stability, delicate parts.
  • A keepsake that lastsToday's drawing becomes something to treasure.

Want to be there from the start?

Leave your e-mail: we'll let you know when Made Toys is ready.

Short privacy notice

Data controller: WitUp Ltd, 71-75 Shelton Street, Covent Garden, London (e-mail: hub@witup.ai). Representative in the European Union (GDPR art. 27): Giovanni Sapere, e-mail hub@witup.ai. We use your e-mail address only to let you know when Made Toys is available. We keep it on servers in Europe until launch, or until you ask us to delete it; we never pass it on to third parties or use it for other communications. The legal basis is your consent, which you can withdraw at any time by writing to the controller; you can also ask for access to, correction or deletion of your address. You also have the right to lodge a complaint with a supervisory authority (in Italy, the Garante per la protezione dei dati personali).

Ready to bring their imagination to life?

All it takes is a drawing. We'll handle the rest together.

A mother and her child flying among clouds and stars with the little blue dragon.

Join the waiting list

Made Toys is on its way. Leave your e-mail and we'll let you know the moment you can get started — nothing else in the meantime.